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Restaurant Consultancy

We help you start, run, and grow your restaurant. From menu, staff, branding to operations — we set everything up. You focus on the food, we handle the rest.

If you’ve made it here, you’re already doing something right.

"Our mission is simple — to put a smile on every restaurant owner's face, worldwide."

- Assim Mohammed Musthafa (CEO)

LET US HELP YOU TAKE THE NEXT BIG STEP — CALMLY, SMARTLY, AND TOGETHER.

With over a decade of hands-on experience in the Food and Beverage industry, we’re here to help you master the craft of running a truly successful restaurant.

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Our track record speaks for itself — from intimate cafés to upscale dining spaces, we’ve played a key role in shaping some of the most celebrated restaurant ventures. The trust of our clients and our strong industry reputation are a reflection of our commitment and results.

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At Jaafna, we understand that every restaurant has its own story, challenges, and potential. That’s why our consultancy is never one-size-fits-all. Whether you need support with menu engineering, staff development, operational streamlining, or creating unforgettable guest experiences — we’ve got you covered.

We don’t just aim for short-term wins. We help build long-term excellence.
Let’s take your restaurant to the next level — together.

Reach out to us today. Your journey to culinary success begins here.

The First Dish Ever Sold: A Humble Beginning

Long before the concept of restaurants as we know them today, ancient civilizations had their own versions of public eateries. One of the earliest recorded instances comes from Ancient Egypt around 512 BC, where a public eating establishment served a single dish: a plate of cereal, wildfowl, and onions. This simple meal provided sustenance to workers who lacked cooking facilities at home, marking one of the first known instances of food being sold to the public.

Similarly, in Ancient Rome, establishments known as thermopolia offered ready-to-eat hot meals and drinks to customers. These places were especially popular among the lower classes who did not have kitchens in their homes. Archaeological excavations in Pompeii have uncovered numerous thermopolia, highlighting their significance in daily Roman life.

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At Jaafna, we don’t just consult — we understand the story of food, from its humble origins to your modern kitchen. With that wisdom, we help you build restaurants that thrive. Ready to craft your legacy?

We’re honored to be trusted by these exceptional clients.

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Services we Provide, Focusing on your Business.

Restaurant Concept Development

  • Brand ideation & thematic planning

  • Interior moodboarding & customer experience design

Menu Engineering

  • Recipe development with costing

  • Creative food & beverage design

  • Raw material sourcing and menu profitability optimization

Staff Recruitment & Training

  • Talent hiring assistance

  • SOP-based training modules

  • Service etiquette & behavior coaching

Instruction Manual Development

  • Custom manuals for daily operations

  • Brand-specific SOPs

  • Visual or interactive guides for staff and franchisees

Restaurant Auditing

  • Comprehensive operational audits

  • Cost analysis, staff performance review

  • Hygiene, quality & customer service evaluation

  • Actionable improvement reports

Franchise Development

  • Franchise model setup

  • Legal agreement creation

  • Training, onboarding & franchisee support kits

Branding & Identity Design

  • Logo, packaging & brand voice creation

  • Uniforms, signage, menu & store design

  • Social media identity kits

Troubleshooting & Business Turnaround

  • Support for underperforming outlets

  • Rebranding, repositioning & staff restructuring

  • Cost efficiency strategies

Business Automation

  • POS & CRM integration

  • Cloud kitchen systems

  • Billing, delivery & analytics dashboard setup

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